A new kind of non-alc
lemon lime
A refreshing burst of citrus brightness with a harmonious blend of zesty lemon and lime flavors.
orange ovation
An invigorating fusion of sweet and tangy notes, capturing the essence of ripe oranges in every sip.
grapefruit groove
A tantalizing and slightly tart symphony of citrus, delivering a crisp and refreshing taste experience.
raspberry remix
An exquisite burst of berry bliss, delivering bold berry patch flavors.
Introducing General Admission™: the revolutionary non-alcoholic brew made with real fruit juice* redefining refreshment.
General Admission was dreamt up by the Innovation Incubator at The Boston Beer Company, a tiny team of some of the industry's best explorers, brewers, and mad-scientists working tirelessly to bring the next best beverage to you.
General Admission is a new non-alcoholic brew blending the crispiness of a golden brew with real fruit juice*. It pours like a beer but drinks like a shandy, without the heaviness or artificial aftertaste.
Easy-drinking, breezy, and utterly irresistible, General Admission isn't just for beer enthusiasts—it's for everyone.
*Brewed with natural flavors and fruit juice from concentrate